Team Leads Academy / Education

PRACTICAL SKILLS. PERSONAL COACHING.

Lead Generation
Educational
Empowerment.

Learn to build landing pages,
sales pages and lead funnels using AI.

Facebook and Instagram advertising is covered in the relevant workshops. Use the skills in your own business or develop services you can offer to other businesses. Build new skills. Create more freedom in your life.

Expressions of interest open · Dates and venues to be confirmed

Learn.Build.Grow.

Practical skills. Real possibilities.

Welcome to Team Leads Academy

Your next chapter starts with a skill.

Learn to do it yourself.
Or let us do it for you.

Technology feels different when you understand it. We help business owners and curious beginners put AI, websites and digital marketing into practice, with personal guidance and time to ask questions.

Learn the process. Build something useful. Grow your ability to make your own decisions.

Discover the Academy ↗

Education for the way business works now

Less guesswork.
More understanding.

Explore our areas of learning. Each workshop has its own focused curriculum, so you can choose the skills that fit your starting point.

01

AI & technology

Understand the tools. Ask better questions. Turn an idea into a practical next step.

02

AI-assisted website development

Create custom service-based websites, landing pages and sales pages with more control.

03

Digital marketing & Meta advertising

Connect your offer with Facebook and Instagram audiences, campaigns and Instant Forms.

04

Lead generation & sales funnels

Bring landing pages, lead capture, enquiry management and follow-up into one clear journey.

05

Online business skills

Build and manage an online presence, keep your work organised and continue improving it.

06

Practical implementation

Work on a project, ask questions and learn how the pieces fit together.

Featured in-person workshops

Focused learning with practical guidance. Start with a custom website, or connect the wider journey from advertising to enquiry.

Workshop 01 / AI Website Development

AI Website Development

Learn how to create custom service-based business websites using AI.

  • FREE website hosting
  • Get complete control of your website
  • Maximum 11 participants

Workshop outcome

AI Website Development

Create a professional, custom website for your service-based business using AI.

What you’ll be able to do

Shape a custom website around your service, your customers and your offer. Use AI to create, review and refine your website rather than starting from a blank screen. Understand how your pages, content and enquiry form work together. Learn to publish with FREE website hosting and keep control of future changes. Understand the role of your project files, version history and backups.

9am–4pmScheduled morning, lunch and afternoon breaks

$497.00 AUDPer participant

Enquire Now
View Workshop

FREE Website Hosting! Excludes domain name, software and advertising spend.

Enquiring does not reserve a seat or take payment.

Workshop 02 / Digital Marketing

Lead Generation & Digital Marketing

Connect your offer, Facebook and Instagram marketing, lead capture and follow-up into a practical customer journey.

  • Includes Workshop 01
  • Meta advertising and Instant Forms
  • Lead capture, enquiry management and follow-up

Workshop outcome

Lead Generation & Digital Marketing

Learn how your offer, Facebook and Instagram marketing, landing pages and follow-up connect into a practical lead generation system.

What you’ll be able to do

Connect your advertising offer with the people you want to reach. Understand Facebook and Instagram marketing and Meta campaign structure. Explore Meta Instant Forms and landing-page lead capture. Map an enquiry management and follow-up process. Understand conversion as a journey you can review and improve. Build on the website foundations included in Workshop 1.

2 days9 am–4 pm each dayIncludes breaks

$2,497.00 AUDOne-time workshop fee

Enquire Now
View Workshop

Excludes domain name, software, advertising spend and hosting.

Enquiring does not reserve a seat or take payment.

Dates and venues to be confirmed. An enquiry starts a conversation; it does not reserve a seat or collect payment.

Practical AI. Human guidance.

Understand what you’re building.
Make it your own.

AI can help you create. Understanding the process helps you stay in control.

In Workshop 1, explore ChatGPT, Codex, PowerShell, GitHub and Cloudflare as part of creating and publishing a custom service-based business website.

ChatGPTCodexPowerShellGitHubCloudflare
Explore AI Website Development ↗

From idea to online

  1. 01 / DefineYour business. Your offer.

    Start with what your customers need to understand.

  2. 02 / CreateBuild with AI. Refine with purpose.

    Develop your site and review the details that matter.

  3. 03 / PublishYour website. Your control.

    Learn to publish, manage changes and keep a copy of your work.

FREE website hosting is included in Workshop 1. Domain names and any paid tools are separate.

Illustration of a hands-on workshop with learners working on laptops.
An illustration of the hands-on learning approach, not a photograph of a past workshop.

Learn alongside a practical coach

Bring your questions.
Build your confidence.

Allan Cridland’s approach comes from building websites and digital platforms, then helping clients understand the process for themselves.

You work on practical skills, with explanations in plain language and guidance on what to do next.

Meet the person behind the Academy ↗

Digital services · Done for you

Want us to do it for you instead?

We can help.

Custom websites, sales pages, landing pages, membership sites, lead generation funnels and Meta campaigns. Tell us what your business needs and we’ll discuss the scope, handover and costs before you commit.

Explore Digital Services ↗

Your next step

A useful conversation.
A clearer direction.

Tell us what you want to learn or build. We’ll help you choose a practical starting point.